Output, Inc.

Editorial illustration depicting granular synthesis

Company Role:
Sr. Graphic Designer for Output’s hardware, legacy software, and subscription businesses.

Skills:
As a designer and creative producer committed to user experience, I collaborated with teams to create on-brand, transformational, and effective visual stories for brands & artists.

‍I motivated my team to think big, communicate openly, design bravely, and hold each other accountable.

‍I incorporated company goals and marketing analysis seamlessly into stunning design strategies.

‍I created connection through visuals.

Software:
Figma, Adobe Suite, Cinema 4D, Arcade (Sound Design)

Arcade (UI, Animation, Branding)

For Output’s digital synthesizer, Arcade, my multiple years of work focused on evolving the brand language and design system in tandem with creating a trove of immersive and considered in-app and external visual content. Having a thorough understanding of user-centered design and UX principles and a unique background in distilling complex narratives into demystified user experiences, I supported several teams in our journey toward making Arcade one of the industry’s leading instruments for musical creators. As a contributor to an interdisciplinary team of product designers, engineers, UX writers, and marketers, I developed stunning solutions for various complex design problems. I designed dozens of landing pages and comprehensive style guides and refactored web component libraries for optimized collaboration and product growth. Within the product environment and externally, through performance advertising and social media strategies, I designed magnetic marketing materials to garnish new subscribers and create brand loyalty for music production enthusiasts.

UI design for Arcade’s educational content and home pages

Set of ads targeting Arcade users that canceled their subscription

Landing page for Pressure by Arcade — Visual design for landing page template

A social carousel post for Arcade's Hooked Line — Social carousel for Arcade’s Hooked Line

Logo design and animation for a video series highlighting artists that have recorded audio samples for Arcade

Weekly Arcade “Batch Release” video templates formatted for Instagram/FB

Instagram advertisement for a new product release called Taped — Instagram advertisement for a new Arcade Line called Taped

Template design and animation for Arcade tutorial content

Email Design System

To keep up with Output’s growing lifecycle marketing needs, we decided to end designing custom emails within Photoshop and Figma. For the marketing team to remain agile and run a/b tests between promotional offers and creating valuable educational content, I made a long-term solution that not only worked for Ouput’s existing design system but also elevated it for the future of Ouput’s marketing and brand goals. I shipped an extensive email design system, style guides, and custom code to bridge the gap between design standards and agile email marketing. Using Brazes’ Drag-and-Drop email workspace, I built over a dozen drag-and-drop email templates with descriptive components leading to countless possibilities for creating high-volume, low-latency email flows without sacrificing brand quality standards.

Select email design templates developed for a drag and drop email marketing platform

Perpetual Software

Output’s perpetual software business encompasses a growing assembly of engines and expansion packs that are promoted on a monthly and bi-annual basis. For these campaigns, I designed and delivered targeted display ads, email flows, website assets, and dynamic social media content.

Creative direction and 3D design for an FX plugin’s expansion pack — Creative direction and 3D design

Design direction and photo composition for our brass and winds expansion pack — Creative direction and design

SEO Yoast image for the launch of an FX plugin — Performance ad design

Motion design highlighting the Bundle deal in our November sale — Direction & motion design

Motion design highlighting an instrument in a sale campaign — Direction & motion design

Motion design for a last call to action in a bi-annual sale — Direction & motion design

Creative direction and motion design for educational content on Instagram — Creative direction and motion design

Static social media advertising for our bi-annual sale — Performance ad design

Hardware

Output’s hardware business is focused on creating high-quality, eco-friendly gear for studio production artists. While my efforts on the hardware business included branding and marketing promotion, I was also responsible for creating user guides and illustrating the products, parts and diagrams for print materials.